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Hello, Friends!

As the holiday season approaches, inboxes everywhere are filling up with promotions, deals, and special offers. By focusing on a few tips and tricks, you can design a compelling and useful holiday email newsletter that your subscribers will be excited to open!

Here are some things we've found to be super helpful in composing and sending your holiday newsletters.

Eye-Catching Images

Emails that perform the best often use a healthy balance between images and text. Looking for professional, beautiful images to snazz up your newsletter? Be sure to check out our collection of royalty-free stock photos! Here's how.

Snazzy Subject Lines

Your subject line is the bow and wrapping paper of your holiday email. It's the first thing your readers see, and can really make you stand out! Think about what your readers want, and draft out a few different subject lines. Taking some time to really think of a compelling subject line can get you much better open rates. Here are some other tips on writing great subject lines to boost your open rates.

Preparing Your List (and checking it twice)

One of the best ways to ensure your mail lands safely in the inbox, and not in pesky spam folders, is to send mail to your most actively engaged, opt-in recipients. Check out this post for the best ways to build your audience.

Be Mindful about Mobile

Many readers will be opening your emails on mobile. Mad Mimi already makes sure that your emails are designed to render beautifully across all devices. Getting to the point (the sale, the offer) of your email early on can make sure that your email gets attention in this fast-paced environment.

The Early Bird Gets the Worm

To avoid getting caught up in email overload on Black Friday or Cyber Monday, consider sending your holiday newsletter early. Folks tend to plan their holiday shopping ahead of time, so don't wait 'til the last minute!